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dm

Official dm vector logo in the Consumer category. Download lossless SVG and a 1024px transparent PNG.

dm Logo

Brand Color Palette

Click swatch to copy HEX
Single-Color SpecificationThis logo uses a single official primary color; preserve its hue and contrast in layout.

Download

Download SVG Vector FilePNG
Download all as ZIP
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Vector Format
SVG · 1:1
Raster Export
1024 × 1024 px
SVG viewBox
0 0 24 24
File Size / Nodes
1.8 KB · 1 paths
Official Site
https://www.dm.de

Edit & Export

Recolor, add a background or padding, then export. Everything runs locally in your browser.

Colors

Background

Format
Size

SVG, PNG 16–2048px, JPG, WebP, ICO and a favicon setdm.zip

Brand Visual Specifications & SVG Parameters

Database-extracted geometry, color models & WCAG contrast metrics

Brand Entity / Display Name
dm
Industry Category
Consumer
Primary Color (HEX / RGB / HSL)
#002878rgb(0, 40, 120) · hsl(220, 100%, 24%)
WCAG Surface Contrast
Light 13.3:1 · Dark 1.5:1

Inline SVG Code Snippet

<svg fill="#002878" role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><title>dm</title><path d="M12.142 15.057c-.556-.281-1.02-.54-1.32-.755 2.364.36 5.9.71 11.603-.18 0 0 .415.638.648 1.624-.046.034-.087.064-.14.1-.718.472-1.948 1.035-3.738 1.035-.755 0-1.554-.1-2.373-.301-.307-.077-.6-.154-.885-.237a39.766 39.766 0 0 1-2.608-.868c-.394-.142-.79-.281-1.187-.417zm-5.67 1.192a11.45 11.45 0 0 0-1.414.28c-1.927.497-3.377 1.107-3.392 1.113l-.402.17L.9 16.757l-.9.309s1.134 1.313 1.333 1.746l.28.745s3.6-1.926 8.836-1.635c1.188.066 2.231.4 2.231.4s-2.133-1.352-2.561-1.483c-1.2-.285-2.42-.482-3.649-.589zm17.487-.735s-.264.3-.8.653c-1.056.695-3.172 1.588-6.438.789-.3-.075-.6-.155-.897-.24-2.978-.85-4.748-1.949-8.743-2.425-2.707.064-5.276.324-6.726.821 0 0 .41.409.531.578.06.127.203.392.336.775.147.42.284.822.284.822s1.465-.622 3.448-1.133c.93-.243 1.928-.403 2.841-.351 3.047.185 5.507 1.717 8.233 2.962 1.891.513 6.506.903 7.807.333 0 0 .264-1.214.124-3.584zM8.11 8.784c.25 0 .443.04.615.078l-.061.315c-.234 1.218-1.415 3.17-2.115 3.17-.264 0-.39-.216-.39-.703 0-1.18.724-2.86 1.951-2.86zm3.294-4.33c-1.094-.038-2.031.029-2.946.116l-.253 1.196c.384.026.819.077 1.11.129v.012L9.021 7.38a3.696 3.696 0 0 0-.565-.05c-2.892 0-4.183 2.21-4.183 4.623 0 1.372.525 2.026 1.568 2.026 1.02 0 1.824-.885 2.39-1.807h.028c-.251.68-.407 1.193-.486 1.652H9.57l1.833-9.37zm9.738 4.968c.238-1.193-.023-2.091-1.304-2.091-1.16 0-1.895.782-2.502 1.846l-.014-.012c.066-.257.106-.421.106-.577 0-.86-.506-1.257-1.285-1.257-1.161 0-1.796.759-2.39 1.747l-.027-.001c.225-.565.398-1.142.502-1.641a18.892 18.892 0 0 0-2.839.115l-.251 1.195c.384.026.819.078 1.11.129v.037l-.965 4.913 1.783.002.343-1.75c.293-1.513 1.36-3.053 1.969-3.053.303 0 .394.243.262.884l-.667 3.917h1.785l.285-1.711c.25-1.529 1.349-3.09 1.957-3.09.301 0 .396.243.263.884l-.649 3.917h1.788z"/></svg>

Engineering & Layout Guidelines

  • Maintain the native 1:1 aspect ratio (viewBox "0 0 24 24") without non-uniform stretching.
  • Preserve at least 20% clear space around the emblem bounding box.
  • Solid vector paths; supports direct inline <svg> embedding or <img> rendering.

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